Beyond the Scene

This section gathers everything that sustains the spectacle without, necessarily, occupying the center of the frame. Here the focus is on aesthetics, objects, creative solutions, and the resources that shaped the audiovisual experience over time.

In the CineArte Vintage series, the focus shifts to the graphic art of cinema —posters and images designed to seduce even before the screening begins. In Legendary Machines, we revisit cars, robots, and other machines that earned a central place in stories and the audience's imagination, becoming affective references as striking as the characters themselves. Meanwhile, Long before CGI explores the tricks, effects, and visual solutions conceived when imagination had to compensate for the absence of digital tools.

Together, these series treat what is usually seen as an accessory not as a behind-the-scenes curiosity, but as an essential language of the audiovisual world.

CineArte Vintage

Posters from 1895 to 1909

In the late nineteenth and early twentieth centuries, the so-called “Cinema Painters” created posters heavily influenced by theatre and circus posters. The goal was not merely to inform audiences about the film, but above all to create a visual impact capable of attracting the public, highlighting titles and slogans. In some cases, scenes from the films themselves appeared on the posters, allowing audiences to judge whether the work was suitable for the whole family.

By Marcelo Amado January 06, 2026